Ratris Khel Chale – Our Durex ad is ready!


If you were the late 80s and early 90s kid, you would surely remember shows like Hum Paanch, Zabaan Sambhal Ke, Flop Show and Zee Horror Show. Ah! Time travel. Admit it, we used to love watching these shows. Shows that gave us 360 degrees  of entertainment. Imagine a 10-year-old snatching the remote from his parents, delaying family dinner only so that he doesn’t miss a second of his favourite show starting that started from 7pm. Yeah, that’s me. It was like a grand prix of shows till 11pm.

Cut to today’s TV entertainment which is crass if you ask me. Well, the idiot box in today’s age is dumbing you down. I mean really, who washes a laptop with Nirma? Seriously? Who are you fooling content developers?

But-but… there are some shows that still manage to keep the charm of our long lost friend called Television. These shows in contrast to the thought of Idiot box are actually making sure that it stays true to the promise us entertainment.

Ratris Khel Chale (रात्रीस खेळ चाले) is a new offering from Zee Marathi and is one such show that is getting all the applause in terms of storytelling. What is the show about? Well, you got to check it out for yourselves on Zee Marathi, Mon-Sat at 10.30pm. All I can say is, it’s a thriller cum horror show which is unlike any other shows like Zee Horror Show. For the non-maharashtrians, too bad you are missing out on something great is all I can say. Try watching it with subtitles maybe it might make some sense to you. The show might be doing wonders in terms of TRP ratings but to be honest, the first time I heard or read the show’s name, my corrupt mind started swaying in a zone where no one could ever think of going.

This is what rings the bell in my head when I hear or read ‘Ratris Khel Chale’

Durex - Ratri Khel Chale

All non-maharashtrians must be wondering why Durex with that copy? Well, ask a Maharashtrian that and he/she will be able to explain it better. I would love to leave it on a cliffhanger for you.

And as far as Durex goes you guys can run this ad on all Marathi newspapers and measure a number of sales that pick up in Maharashtra region. And don’t shy away from giving me some cut from the sales in Maharashtra.

I may have just invented a way to stop Maharashtrians from entering in this world. Maybe just maybe!

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By hparmekar

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