A microwave called advertising. Ready to bake ideas within minutes.


Advertising is a funny business! A line that stuck with me since the time I read it the first time. Lines like mango frooti, fresh and juicy or humara bajaj or even kuch meetha ho jaaye; all classic, stayed for generations but somehow, somewhere, could not create an impact like the first line of the paragraph did. When you mention the word funny, it has many connotations. A term so subjective, it...

Sorry, Mexicans says Donald Trump and Ambuja Cements


Donald Trump has shaken up the world with his executive orders, more so his aggressive actions against world peace. Ideologies like #MuslimBan and building a wall between Mexico and USA, have brought jitters the leaders of the world and the public. Amongst all, he has just been on that seat for just few days now and this is the impact he has created. Commendable! But amongst the midst of this...

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