A microwave called advertising. Ready to bake ideas within minutes.


Advertising is a funny business! A line that stuck with me since the time I read it the first time. Lines like mango frooti, fresh and juicy or humara bajaj or even kuch meetha ho jaaye; all classic, stayed for generations but somehow, somewhere, could not create an impact like the first line of the paragraph did. When you mention the word funny, it has many connotations. A term so subjective, it...

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